About

Ed Unrau

Education: Economics BA, CPA/CMA (retired), Certified Professional Accountant, Certified Management Accountant

Skills: Connecting dots to help the rubber meet the road. Developing systemic solutions

• Grateful to be doing now what I enjoyed most during my career.
• Organizing and sharing my knowledge while continuing to learn.

My career included roles up to the director level in finance, data management, information technology, operations, customer service, analytics, marketing, and more. That experience gave me a holistic perspective on organizational success and a practical framework for achieving their objectives. I eventually came to label it the 3DM6 Strategy.

Having experienced being on both the customer and supplier side of data and analytics-related services, I heard and made plenty of complaints about the other side. The leading cause of dissatisfaction and wasted effort was becoming overly fixated on technology. As the power and scope of technology grew, with terms like Database, Big Data, Business Intelligence, Machine Learning, Data Lakes, Data Science and now Artificial intelligence becoming more common, the temptation to fixate on technology also grew.

The 3DM6 Strategy helps avoid that trap by describing objectives at a level that enables an effective hand-off to technical teams to determine the best methods for achieving them. More specifically, it provides a structured approach to defining the role of data, analysis and technology in achieving those goals and developing complete solutions that achieve adaptable continual improvement.

The 3DM6 Strategy includes elements present in successful decision-making throughout centuries, with or without technology. The innovation involves intentionally applying the structured, decision-centric approach to enable helpful and robust participation or even leadership from non-technical subject matter experts.

Connect with Ed Unrau on LinkedIn for an overview of the 3DM6 Decision-Centric Strategy.