When using data and analytics to improve decisions and actions, be cautious of adding a sophistication that is not worth the effort or cost.

Complexity makes it more difficult to recognize, diagnose and fix errors. Coordination across disciplines becomes more challenging. Human intuition is less likely to engage when needed and support for the implementation could be lower if the solution is a black box no one understands.

Measured incremental improvement from a base that is understandable and useful for the task at hand is worth considering.
Guard against oversimplifying by ensuring six important components of successful data-driven decision making are present in a state of continual improvement. #3DM6

“Simplicity is the ultimate sophistication”. Leonardo Da Vinci
I think a bit more of Leonardo’s thinking would help. #analytics, #machinelearning, #artificialintelligence, #businessintelligence